Entry into Hospitality: Brewery as Platform

• Launched a 2,000-litre brewery inside Mercato Metropolitano (3,000-person capacity food market)
• Direct-to-consumer beer sales with 53,000 litres of tank capacity
• Strong per-litre margins and revenue-based rent model
• Profitable from day one with minimal upfront capital
• Fully automated, state-of-the-art brewery requiring minimal manpower
• Cloud-based, recipe-driven system enables fast replication
• Tank-to-tap service ensures maximum freshness and efficiency
• Brewery success became the foundation for a broader hospitality strategy

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