Opportunity to acquire and revive the  cult-classic Brighton Palace Pier

• One of the UK’s most iconic seaside attractions
• Nearly four million visitors annually
• Operation since its opening in 1899

Asset snapshot (assets don’t belong us)

• 19 fairground rides
• ⁠2 arcade halls
• 3 main restaurants/bars plus multiple kiosks across the pier

Revival concept

• ⁠Integrate our own brewery with a flagship beer garden on the pier, anchoring a differentiated F&B proposition.
• Add a large observation/fair wheel via our Mosaik partner, creating a new visual icon and premium viewpoint experience.
• ⁠Develop a casual food market and potentially a main destination restaurant to increase dwell time and spend per head.
• ⁠Curate rotating art and music exhibitions and events, repositioning the pier as a year-round cultural and entertainment hub.

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